When you create a custom software application, you are investing in a product that is tailored specifically to your needs. Custom software development can be a great way to improve efficiency and productivity, but it is also a major commitment of time and money.  

Recently DesignRush has published a great article summarizing the various custom software development options and costs.  Check it out. They did a very good analytical job.

For 17 years on the market we know for sure that many software ideas fail to take off due to the lack of proper market and competitor analysis. A good software idea may be innovative and have the potential to revolutionize an industry, but it is important to understand the competitive landscape and customer needs in order to be successful. Without a proper assessment of the market, competitors, and customer needs, a software idea is unlikely to gain traction. 

If you’re thinking about implementing custom software solution, primarily, answer the following questions:

  1. What is the key difference between your vision and competitors?
  2. How massive is the difference?
  3. How easy will it be to build the foundation before your unique vision is demonstrated?
  4. How easy will it be to implement the same unique features for your competitors?
  5. How fast can you start sales of your MVP, including all your answers above?

To make a long story short, creating a custom solution makes sense if:

  • You have a budget to support development before sales can be started;
  • Your unique selling point is hard or impossible to be recreated by your competitors quickly.

What can increase your chances of success once you’ve decided to invest?

  • Strong technological partner (like Gera-IT) who can cut corners and free your mind to build sales 
  • Real potential customers with a business case that your solution will solve

Quite often, we meet clients who are so impressed by the idea that they see only the tip of the iceberg, but the rest of it can kill the project eventually when the budget is over but good traction is not yet generated.

If you have any questions about custom software development – don’t hesitate to contact us.